4 Tips for Tweaking Your App With Apple App Store ETL

Emma Kessinger

June 25th , 2020

Apps have been making our lives easier since the Apple App Store first opened to the public in 2008. Apps like Lyft help us get around, while Candy Crush and Angry Birds keep us entertained. 

Whether you already have an app or are looking to build one, you’re probably building for Apple iOS. For iOS apps, App Store data can provide key clues. Within it, you’ll find user reviews and app details like downloads. 

To truly understand how apps compare in terms of popularity and performance, however, you can’t just look at what’s trending. You have to pull App Store data out of the cloud and into your data warehouse using an ETL tool like ETLrobot.

An App Store ETL integration can help you:

1. Understand what users want.

Say you’re building a weather app: Should you go for something fun, like an app with bright colors that simplifies everything? Or should you opt for a more serious, data-driven weather app, such as Weather Underground?

A great way to understand what the market wants is to look at downloads and reviews. If the fun, brightly colored apps are being downloaded at twice the rate of the rest, that’s a pretty clear signal.

Consider reviews as well: Although there are a lot of other factors to consider, the star rating associated with each app is a broad indicator. Maybe people need a little fun when severe weather strikes — or perhaps they see it as a distraction. You won’t know until you can get a deeper look at the data.

2. Improve performance and findability.

App details can give you all sorts of insights into how your app is performing. An ETL tool can help you view key details of your app side by side.

App size

In a time when the typical user has dozens of apps on their phone, app size makes a big difference in performance. A full phone may perform slower or crash more often. A smaller app loads faster and is generally easier to maintain. If your app is significantly larger than its competitors, then reducing its size is probably a smart idea.

Last update

Apps need frequent updates to remain current and compatible as their operating systems are updated. Again, compare the date of your app’s last update with your competitors’ apps. Is it significantly older? If so, users may notice more bugs. If nothing else, give its user interface a fresh coat of paint. 

Category

Some apps are tougher to categorize than others. How you choose to categorize yours dictates which users find it. People often search specific categories when they need an app.

Is a meditation app, for instance, a lifestyle app? Or does it belong in the “health and fitness” category? What about the “productivity” category? 

Check how your competitors’ apps are listed. If ones in the “lifestyle” category are getting more downloads, you might try re-labeling yours with that category. 

3. Address common complaints. 

In the App Store, you’ll notice that certain apps have a lot of downloads but poor reviews. Why would that be? Because some apps attract users well but disappoint them with poor customer service.

If your app is struggling with poor reviews, pull them into your data warehouse. Don’t be alarmed at the negativity; use it to your advantage: Users are 21% more likely to leave a review after a negative review than a positive one:

Sort them by key issues: You might list all reviews that include the term “crash” into one list and all that use the word “call” into another. That can help you understand whether you’re dealing with a development or customer service issue. 

4. Play to strengths.

Just as you sort negative reviews, do the same for positive ones. Use terms like “interface” and “features” to understand what customers like about your app.

Say everyone loves your app’s simplistic design. Play to that: Instead of adding more features and tools, keep it simple in your next iteration. Use minimalist graphics and fonts to add to its appeal. If you learn that your app has a most-wanted feature your competitors’ apps don’t, build it out further.

There’s an app for everything — except, that is, for understanding how to improve yours. For that, there’s an ETL tool to help pull the data you need. Having App Store data at your fingertips is key for iterating in ways that customers want. Anything less, and you’ll just be guessing. 

FROM
OUR BLOG

3 | Apr

What is the Relationship Between ETL and Data Governance?

Posted By: Emma Kessinger

In the modern world, data is a highly valuable asset, and businesses of all kinds are gathering and ...

25 | Mar

The Advantage of Using ETL for Small Businesses

Posted By: Emma Kessinger

Effective data management is essential for small IT enterprises to make wise business decisions. The...

15 | Feb

5 Ways to Unlock New Value From HubSpot Data

Posted By: Emma Kessinger

No modern marketing platform is as popular as HubSpot. But without processes like ETL, it’s tough ...

1 | Feb

Maximizing A Qualtrics ETL Integration

Posted By: Emma Kessinger

Qualtrics offers a customizable survey software solution. With more than 9,000 clients, Qualtrics he...

3 | Jan

Maximizing Github ETL Integration

Posted By: Emma Kessinger

In January 2020, GitHub reportedly had over 40 million users and more than 100 million repositories....

12 | Dec

3 Ways ETL Can Strengthen Your Shopify Site

Posted By: Emma Kessinger

One of the most popular e-commerce tools out there is Shopify. But how do clients like Budweiser, Gy...

5 | Nov

What Five9 Data Needs a Deeper Look?

Posted By: Emma Kessinger

For those who are unfamiliar, Five9 is the industry leader in cloud-based call center software. It u...

29 | Sep

4 Best Practices for Naming Your Business Data

Posted By: Emma Kessinger

Naming your business data can enhance your data collection process. Businesses in 2020 run on data a...

9 | Sep

APIs: What They Are and How to Work With Them

Posted By: Emma Kessinger

When businesses start moving into the world of big data, it can be tempting only to think about how ...

13 | Aug

Supercharge Your Sales Strategy With Stripe ETL

Posted By: Emma Kessinger

For the first time last year, e-commerce claimed a tenth of total retail sales. Whether you do the m...

6 | Aug

4 Ways ETL Can Make Mailchimp Data Go Further

Posted By: Emma Kessinger

These days, digital marketing is a must. But we’re not all expert programmers, and smaller compani...

27 | Jul

ETL Can Make Salesforce Data Shine. Here’s How.

Posted By: Emma Kessinger

When it comes to customer relationship management, you can’t go wrong with Salesforce. The company...

8 | Jul

How ETL Can Light the Way on LinkedIn Insights

Posted By: Emma Kessinger

LinkedIn is not merely a networking platform where professionals make connections. It also gives com...

12 | Jun

3 Ways to Win With ETL and Google Analytics

Posted By: Emma Kessinger

With Google Analytics, website owners can see where their visitors are coming from, how they arrived...

12 | May

3 Tips to Get More Value From Your Google Ads

Posted By: Emma Kessinger

Google Ads, not to be confused with Google Analytics, is one of the most helpful ETL integrations. G...

27 | Apr

Understanding the Legwork for Data Visualization 

Posted By: Emma Kessinger

The 21st century has been hailed as the “Age of Information,” and it’s not hard to see why —...

13 | Apr

The Anatomy of an Effective ETL Process

Posted By: Emma Kessinger

You know the value of ETL. You know you’re ready to invest in it. But you may not know how the rub...

18 | Feb

How to Use Five9’s ETL Integration to the Fullest

Posted By: Emma Kessinger

Cloud contact centers are the future of customer service. But without an ETL tool like ETLrobot, you...

6 | Feb

7 Questions For Finding the Right ETL Tool For You

Posted By: Emma Kessinger

ETL — which stands for extract, transform, and load — is one of the most common ways for busines...

20 | Jan

8 Data Security Questions to Ask For Your Business

Posted By: Emma Kessinger

Businesses that deal in physical goods go to great lengths to protect their products, so why shouldn...

9 | Jan

What Dirty Data Looks Like

Posted By: Emma Kessinger

Companies are being forced to process and parse more data than ever, and that kind of deluge can lea...

21 | Dec

5 Signs That It’s Time to Invest in ETL

Posted By: Emma Kessinger

How much more data does your business generate than it did in 2016? Twice as much? Ten times as much...

10 | Dec

Do More With Data: 4 Reasons to Use ETLrobot

Posted By: Emma Kessinger

By 2020, the Big Data market is projected to grow to twice the size it was just five years ago. Inve...

5 | Dec

6 Data Skills Every Employee Should Have 

Posted By: Emma Kessinger

In 2017, The Economist ruled that data has become the world’s most valuable commodity, even beatin...

Copyright © 2023 ETLrobot. All rights reserved. Privacy Terms