ETL Blog

3 Tips to Get More Value From Your Google Ads.

Emma Kessinger

May 12th , 2020

Google Ads, not to be confused with Google Analytics, is one of the most helpful ETL integrations. Google Ads helps business owners track and optimize digital ads. It’s used to manage ads in search, on Google Maps, and on other sites in the Google Ads network. Google Ads helps you get a bird’s eye view of your: Accounts Campaigns Ad groups Ads Google Ads has a lot of built-in analytics features, but not every question you might have about your ads can be answered with it...

Understanding the Legwork for Data Visualization .

Emma Kessinger

April 27th , 2020

The 21st century has been hailed as the “Age of Information,” and it’s not hard to see why — around 7.5 septillion gigabytes are generated every single day. With such a huge amount of data within reach, how are you expected to make sense of it all? Thankfully, new tools are being developed all the time to help people develop an understanding of their data. One of the greatest assets any business person has when it comes to getting a grasp on all the numbers is data visualization, or t...

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