Emma Kessinger

June 12th , 2020

With Google Analytics, website owners can see where their visitors are coming from, how they arrived, and what they do when they reach the site. Even the free version of Google Analytics goes a long way, offering users a ton of data to boost traffic and enhance their site. Unfortunately, Google Analytics doesn’t make it easy to transfer data out for deeper analysis. And while applications like Google Sheets and Microsoft Excel have embedded Google Analytics APIs, these apps slow down when a...

Emma Kessinger

May 12th , 2020

Google Ads, not to be confused with Google Analytics, is one of the most helpful ETL integrations. Google Ads helps business owners track and optimize digital ads. It’s used to manage ads in search, on Google Maps, and on other sites in the Google Ads network. Google Ads helps you get a bird’s eye view of your: Accounts Campaigns Ad groups Ads Google Ads has a lot of built-in analytics features, but not every question you might have about your ads can be answered with it...